When it comes to having an impressive electronic store front, product presentation is what matters. Price, quality and service aside, if the products you’re trying to sell don’t even “look” their part for a start, you’ve lost the game. Impression matters. Good product photography gets your products valuable enquiries. It’s what brings customers through your door.
The wife of a good buddy of mine has recently started an e-commerce business selling high quality imported yarn. She runs the soon-to-be-launched All Yarn Shop. I helped her photograph over 40 different balls of yarn of varying colours, shapes, sizes and texture. It was a pretty simple setup of two side large diffused strobe lighting against plain white background.
Here are only some sample of the product photography done for All Yarn Shop.