I've completed this body care range product photography assignment for Guardian some time back in end October 2013. This photo shoot was to produce a collection of images to be used in their 2013 Christmas promotional catalogue launched end of November 2013.
The marketing material will also be featuring two of their newest range of body care products; Secrets and Ola!
This particular Christmas photo shoot for Mercato was in fact executed along side the food photography done for Cold Storage's Christmas edition as detailed in the previous post. Some items have to be reused for both these publications, so it was just a simple matter of changing props and setting.
Could I have done it any better? Perhaps, but as my very first major food photography commercial project, I have to say, I have met my expectations, though I feel I could have done much better.
After the product catalogue's cover shot I did for Mercato's Christmas edition, I went on to photograph the designated food items on promotion for Cold Storage. All these were done sometime back in early November.
As a food lover myself, not only do I get to enjoy eating my "models" after work, I get to enjoy the process of food styling as well.
The typical symbolic icons such as candy cane, reindeer, snow flakes, pine cones and the like; they are all reflective of Christmas. These common ornamental objects go well beyond their physical significance; they connote the very little things that we may have taken for granted in life.
And so it goes, little things that make Christmas special; that's how I see it. The brief for Mercato's 2012 Christmas edition cover shot was of a wide variety of hanging Christmas ornaments on a ribbon.