The visual branding project that I've completed for MSD's campaign on battling and prevention of HPV infection (which leads to HPV-related cancers) has taken off for quite awhile now. The three visuals I've photographed are the crotch-covering footballers, happy graduands with their parents and the female LRT commuter.
MSD's photoshoot as part of their visual branding exercise for Gardasil; the vaccine used in the prevention of HPV infection that causes genital warts and cervical cancer, draws to a close with the conclusion of its young active female (YAF) category re-shoot which took place at Masjid Jamek's LRT Station in KL.
The final image was a composite of the various elements that make up the hustle and bustle of everyday life that most, if not all, average young working adult females experience.
The second series of Gardasil visual branding exercise kicked off with the shoot for the "young active female" in the underground tunnel at the old KTM railway station. The concept was about a young female working adult found walking alone by herself in a dark alley way; be it a tunnel, parking bay or any obscure places.
She's being followed by a potential snatch thief or armed robber. The message would be that any women could be a target of such attacks. The attack here referring to an HPV infection.
After searching high and low for nearly a month, I was ecstatic at having being able to find a more than suitable location for MSD's "young active male" shoot in Taman Rimba Kiara Park in TTDI.
The concept of this shoot is a group of guys forming a "defense wall" jumping while bracing themselves for an impending impact of a fast moving ball. They would be grimacing as they hold on tightly to their crotches.