The second series of Gardasil visual branding exercise kicked off with the shoot for the "young active female" in the underground tunnel at the old KTM railway station. The concept was about a young female working adult found walking alone by herself in a dark alley way; be it a tunnel, parking bay or any obscure places.
She's being followed by a potential snatch thief or armed robber. The message would be that any women could be a target of such attacks. The attack here referring to an HPV infection.
I've been searching high and low for the ideal location depicting vulnerability of individuals while they're alone in unfamiliar or dark spaces. I got turned down by a shopping mall, whose parking bay I thought was perfect.
But then again, why only parking bays? Have I been limiting myself? Why not under a pedestrian crossing? Or a bridge? Some places which are a little more "public" requiring not the hassle of writing in for permission. How about tunnels?