The second day of World Hepatitis Day 2012 kicked off with much fun and enthusiasm as the Guinness World Record attempt was made to perform, as many as possible, the "See No Evil, Hear No Evil, Speak No Evil" actions within a 24 hour period starting at 12pm.
There were also numerous musical and dance performances to draw in and entertain the crowd, including a special appearance by Ana Raffali, together with the Jazzercise team and some fencers.
After a long and arduous preparation for over 2 months with limited resources, the World Hepatitis Day 2012; the Malaysia Campaign, was finally launched at One Utama on the 27 July 2012.
The Honourable Minister of Health, Y.B. Dato' Sri Liow Tiong Lai officiated this momentous event at High Street, One Utama, in the presence of a huge turn-out of sponsors, passers-by, media and mall goers.
BIG Tree, the outdoor media company was kind enough to sponsor some 10 ft x 40 ft billboard adverts for this year's World Hepatitis Day. The billboards are found in 5 different locations scattered across Klang Valley, in addition to numerous digital display screens at RapidKL/LRT stations and the escalator lobby at KLCC.
It's truly an indescribable and remarkable feeling seeing your works displayed in very large format at public places. A sense of achievement and pride indeed!
Just when I thought the photo shoots for World Hepatitis Day were over, I headed over to Stamford College to photograph some of their students.
I wanted it to look different and atmospheric, though not necessarily with an attitude. The "sterile" look was definitely off the menu.
So, it was only natural to build my own atmospheric "underground" scene by painting it with flash.
It has been a year since I first embarked on the photo project "Am I Number 12?" commemorating World Hepatitis Day which falls on the 28 July.
The theme for this year's visual branding would be that of the three wise monkeys. This denotes the perception of the general public in assuming an indifferent stance toward the little-known and much stigmatized hepatitis disease.