Posts Tagged concept
December 10, 2012
Mercato Christmas Cover Shoot 2012
The typical symbolic icons such as candy cane, reindeer, snow flakes, pine cones and the like; they are all reflective of Christmas. These common ornamental objects go well beyond their physical significance; they connote the very little things that we may have taken for granted in life. And so it goes, little things that make Christmas special; that's how I see it. The brief for Mercato's 2012 Christmas edition cover shot was of a wide variety of hanging Christmas ornaments on a ribbon.
September 19, 2012
Battling HPV infection at Masjid Jamek LRT Station
MSD's photoshoot as part of their visual branding exercise for Gardasil; the vaccine used in the prevention of HPV infection that causes genital warts and cervical cancer, draws to a close with the conclusion of its young active female (YAF) category re-shoot which took place at Masjid Jamek's LRT Station in KL. The final image was a composite of the various elements that make up the hustle and bustle of everyday life that most, if not all, average young working adult females experience.
September 17, 2012
MSD’s Gardasil Young Active Female (YAF) Photo Shoot
The second series of Gardasil visual branding exercise kicked off with the shoot for the "young active female" in the underground tunnel at the old KTM railway station. The concept was about a young female working adult found walking alone by herself in a dark alley way; be it a tunnel, parking bay or any obscure places. She's being followed by a potential snatch thief or armed robber. The message would be that any women could be a target of such attacks. The attack here referring to an HPV infection.
August 23, 2012